Google is keenly looking for new changes and updates on regular basis to make a reliable and safe world of web. In this context, it makes a new update in AdWords according to which the advertiser now can schedule the imports of offline conversions on regular basis i.e. daily or weekly.
Offline conversion Imports in Adwords
In year 2013, Google had introduced method for offline conversion import in AdWords. Thereafter advertisers can easily set up offline conversion events such as closed sales, qualified leads, etc, through calls to optimize or ad clicks campaigns that were based on effect of the whole sales period.
After setting up offline conversions in AdWords, advertisers have the options to upload or set up a link to a certain file in AdWords or they can send the information through AdWords API.
How advertisers can get advantage of this feature
To gain the advantage of this new feature in AdWords, advertisers who are using imported conversions need to implement Google Sheets or can use link to a file over the secured HTTPS or SFTP.
Setting up this feature in AdWords is very simple. You just need to follow some simple steps.
- Click on Tools.
- Then go to Conversions
- Click on Uploads from menu.
These uploads can be scheduled to import on the basis of the advertiser’s requirements with the options being daily or weekly.