The main aim of having an eCommerce website is to turn more shoppers into buyers. Your conversion rate is greatly dependant on the look and feel of your ecommerce site. In this blog we are going to discuss some of the essential tips which can transform your site into a magnet to engage more visitors and turn them into a buyer.
1) Responsive design
How can we overlook responsive design in this era of smartphones and tablets? Millions of customers do online shopping through their handheld devices. If you are not making the design of your website responsive, you are averting millions of customers away from your site. So all in all you simply can’t help but designing your site responsive.
2) Low price guarantees play a big role
With the presence of hundreds of thousands of ecommerce websites on the web, it is qu
ite obvious and comprehensible before clicking ‘add to cart’ button, a sudden question may come up in the buyer’s mind “Am I overpaying?” or “Do I get better deal on another website?” You can avert this behavior of user by putting a tag of low price guarantee. A simple line for instance “find lower price and we will give our product on that price” can do wonders for your conversion rates
3) Color important buttons
Essential buttons such as buy now as well as check out must be visible and should not get obscured in the remaining content of the page. You can color your check out button with red or orange and buy now button with green or grey. This is a simple tweak that can enhance your conversion rates significantly
4) Add Trustmarks
So what are trustmarks? Well these are little images or simply logos which display a guarantee of security by external party pointing out that the website is completely safe to purchase items from. These trustmarks can be like GeoTrust, BBB, McAfee etc. These accreditation permits infuse customers with confidence and a sense of security that whatever payment details they are providing to the site are totally protected. No-doubt adding such trustmarks can take your conversion rates to a new height.
Adding trustmarks is not a matter of concern for major brands as they have already gained enough trust among their customers so that a buyer can share their payment details with them without bothering trustmarks.
5) Provide them with online chats & contact numbers
With the advent of computer networks and internet, online shopping can be done from anywhere of the world with no problem. However whenever any problem arise customers like to chat/talk with someone who can help them out. Without any doubt, round-the-clock chat and talk option available are highly appreciated by the customers.
If the option of 24×7 online purchases is available, then you are required to provide around-the-clock customer services in order to sort out pre-sale and after-sale queries. Furthermore, customers can go online from work or home, so a buy and any sort of associated query might arise at anytime.
6) Customer reviews matter
Social proof 
& word of mouth are impactful factors that can’t be overlooked. Let’s accept this fact that we would all prefer to read customer reviews first before making a purchase. So to increase your conversion rates you need to put make reviews greatly observable like major brands such as Amazaon and ModCloth do. Moreover you can join review sites like Yelp. Also, attempt to answer all reviews irrespective of their nature (Good or bad). This practice infuses trust among your customers.
7) Make your social media on
I can understand that you will say I have heard this thing earlier but keeping in view of the fact that more than 25% of online purchases are done after reading through social media websites, we can’t neglect this essential point. It’s human psychology to take public opinions before making a purchase and through social media this can be greatly accomplished.
Google+ can be considered an excellent social media platform for sharing videos, Pinterest for sharing pictures. Moreover we can’t forget social media giants Facebook and Twitter to share your products descriptions and details. They can be used as customer service medium to interact with your customers and increase your brand visibility as well as awareness. So if you really want to increase your conversion rates increase your social presence.
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