Take a look at this list of 10 successful social media campaigns that achieved tremendous success in recent years.
In a world where social networking dominates human behaviour, successful social media campaigns are an absolute necessity for the rise or revival of a brand. For a brand is no more how its owner would like to define it. A brand is how it is received by potential clients. Hence, the key to success is social marketing campaigns.
Common factors in recent successful social media campaigns
- Engagement, campaigns incorporated some kind of virtual or real activity for people to participate in to get hooked and it worked like a charm.
- Food, no matter the differences, people have one thing in common, they love food.
- Creativity, each campaign is having some of their own creative part which has attracted a lot of audience.
Here is a list of 10 most successful social media campaigns that have helped some brands shoot to success over the last 3 years.
- Dacia :
This value-for-money child of Renault managed to grow its client base by 60,000 units in the last 36 months. They used the simple Facebook posts boost to reach out to the masses and create the brand awareness that a rising brand needs. The initial focus was on the Sandero, Stepway, and Logan models.
With the Facebook boosted post ad option, the Dacia social media campaigns managed to reduce the cost per lead by 45%. There was 27 point rise in ad recall and 6 point rise in purchase as Facebook helped target the right audience.
2. Ant Man:
We wish this one would have happened in India, but it actually happened in Australia. Back in 2015, before the release of ‘Ant Man’, the marketing team placed mini billboards over major Australian cities. The point? People saw the weird billboards, took a picture, and posted it on social media. Bam! This is probably the most cost-effective means of reaching out to millions of people. This is by far the simplest yet most innovative of all social media marketing campaigns in recent years.
3. Tasty- From BuzzFeed
We all know the Tasty videos from BuzzFeed on Facebook. It is probably safe to say that over 2016, we all had a phase of following BuzzFeed on Facebook for the Tasty recipes if not for anything else. BuzzFeed used just two ingredients; Facebook’s algorithm to prioritize videos using facebook business manager, and people’s general inclination towards food. With this, they had the perfect recipe, which is, up to 161 million views and 4.4 million shares on the top posts. BuzzFeed gained 1.2 million likes with its Tasty campaigns. This is one of the best social media campaigns ever and not just in recent times.
4. The ALS Ice Bucket Challenge
We have all heard of the Ice Bucket Challenge and some of us have done it at home no matter which part of the world we are from. This has to be one of the most successful social media campaigns in recent times. People hardly knew about ALS before the challenge and many who took the challenge and helped raise some funds for ALS still don’t know what it is. The important thing is, this is one of the social marketing campaigns to have earned in millions. The ALS Ice Bucket Challenge is one of the most successful social media campaigns because it raised more than $115 million for ALS.
5. Mahindra Go Gusto Rides
Mahindra’s first ever two wheeler automatic deserved to be introduced with one of the best social media campaigns. It came in the form of the #GoGustoRides. This one can be considered one of the best social media marketing campaigns in India because it involved active participation from enthusiasts as well as Mahindra loyalists. What made the gusto social media campaigns even more successful was the involvement of food once again. This is one of those successful social media campaigns that involved food enthusiasts and food bloggers, visiting the best food joints all over Mumbai and Bengaluru in the Gusto scooters.
6. Crash the Pepsi IPL
The 8th edition of the Indian Premiere League came up with the “Make your own commercial” marketing technique. Fans were asked to make a 30-second ad for Pepsi. The best ads were aired during the matches. Youtubers, bloggers and all social media content creators automatically helped promote both, Pepsi and the IPL, making this one as one of the best social media marketing campaigns of 2015.
7. Tata Sky Daily Dillagi:
Using the age old technique of try before you buy, Tata Sky introduced daily sachet packs of DTH service. They launched episodic love stories to keep the takers hooked. A perfect masterstroke. People eventually thought it’s better to finally become a loyal customer than recharge every single day. This one became one of the most successful social media campaigns with the episodic love story idea teamed with social media review coverage.
8. NaamBanteHain Risk Se – Mountain Dew
Mountain Dew has taught us Darr ke Aage Jeet Hain.Then the brand went beyond Bollywood heartthrob Hrithik Roshan. It brought in the #NaamBanteHainRiskSe campaign featuring real life courageous achievers like Padmashri Shital Mahajan and Padmashri Arunima Sinha. Like a lot of successful social media campaigns, the Mountain Dew social marketing campaigns used inspirational videos to get people hooked and it totally worked.
9. Aur Dikhao – Amazon India
Now what else could make best social media campaigns when you spoil your clients for choice? 2015 was a great year for Amazon India as it shot to newer heights of popularity with the ‘Aur Dikhao’ social marketing campaigns. Twitter served as the key social media campaigns platform for one of the most successful social media campaigns from Amazon.
10. Play with Oreo
As if Oreo needs any successful social media campaigns to reach people worldwide, the Play with Oreo campaign helped Oreo India take fans on a creative ride with Oreo cookies. This is the only one of all recent social media campaigns that involved three individual games using the product itself. The digital campaign went with #DoodleIt, #PopIt and #PlayIt games.
These were the top ten most successful social media campaigns in the last three years that used social marketing campaigns to their fullest potential. With the social media campaigns trend catching up, these 10 are only about 0.05% of all successful social media campaigns since 2015.