Email marketing is the essence of any business strategy. In business era, emails are considered as an authentic medium of communication between the brand and customers; where an ideal marketer believes to create well-planned email marketing strategy to generate leads for businesses. Those who are new to this concept can even learn email marketing from free email marketing course provided by various online marketing training companies.
Even marketers as well business owners can opt for the advanced level digital marketing course where they can learn from basics to advance level of online marketing strategies to create online presence and generate leads for their businesses. Or they can opt for online marketing services that help businesses to generate leads as per the client requirements. Nevertheless, Lead generation through email marketing is always considered validated and worth an effort.
Whenever we talk about generating leads through email marketing, it is necessary to understand what is lead generation, what are types of email leads and what are the best practices to generate leads and boost business profits?
What is Email Lead Generation? What are the types of email leads?
Ideally, lead generation is a set of online techniques or process to identify potential clients/customers for the business. It is the initiation of consumer interest or inquiry into products or services of a business that can be acquired through email campaigns, newsletter, lead forms etc.
In the same context, the process in which leads are generated through emails for business’ products and services is called as Email Lead Generation. Though it differs from business to business; like for some it can be a lead form when filled by the visitor, ebook downloaded, purchasing a product, or even visiting the website, etc. The sole purpose of lead generation is to gain individual attention in the category of product or service.
Best practices to generate leads through emails:
Keep Your Email Content Short And Precise
Today, no one has time to read lengthy emails. Everyone looks for short and crisp content. Try to minimize the text content as much you can and use more of images or visuals. The visuals attract more readers than normal text.
Secondly, use short and concise subject lines. Your subject lines should contain the agenda of your email with some urgency added to it. A decent subject line should be between 30-50 characters. This is one of the useful digital marketing trends opted in 2018.
Keep the message and Call-to-Action clear
Call-to-Actions are the major players of any email marketing campaign. Therefore, it’s must to keep the message and Call-to-Actions buttons above the fold so that visitors can easily recognize them. The more less and clearly you will show the Call to Action buttons, more the chances will increase of lead generation.
Clean Your Mailing List Regularly
During campaigning, you may find the various number of subscribers or customers who have opted for your newsletter but don’t bother to read them.
Breakdown or segment that subscriber who doesn’t give a minute to check your emails and remove them on a regular basis. There is no point to keep junk in your subscribers’ list. This is one of the point which has been sometimes not understood by the newbies who have just entered this domain after perusing a digital marketing course.
Avoid Using ‘No-Reply’ in the Sender’s Email Address
The most important practice is to never use No-Reply email addresses. Individuals never take these email addresses seriously. The main purpose of email marketing is to build the trust and relation with our existing as well as potential clients.
With these email addresses, they lose interest as they don’t care for generic any reply responses. “No-Answer” in an email keep readers from reacting and notwithstanding quitting further messages.
Utilize Auto-Responders for Opt-Ins
With the help of email marketing tools, you can set up an automated campaign that reminds readers that they are part of your email database. The automated responder ought to be conveyed one day, five days, and 10 days after the individual registers.
This will maintain the relationship between the brand and customers through the newsletter, messages, etc. Sharing the important content on time; for example, discount or new fashion trends will make them feel that they have opted for actually good option.
Direct Emails to Landing Pages
The idea behind the email campaigning is to land your visitors to the website. Therefore, landing pages need to match the emails in terms of headlines, content, visuals, etc. Also, you need to make sure you are using tracking tools to see which email campaign, as well as landing pages, are performing better and generating more leads.
Try A/B email testing for each campaign
It’s always advisable to test your campaigns through A/B testing and analyze the results. These results will help you understand the behavior of your targets and act accordingly. You can test the campaigns with minor changes such as color, designs, graphics, call to actions, etc. with the same agenda to target the audience.
These are the few practices that every marketer should use in their email marketing campaigns. These email practices will help you generate genuine leads and help them to convert as well.