Are you tired of bad ranking on Google Search Engine and want to improve your page’s position on SERP (Search Engine Result Page)?
Then one of the remedies lies in reducing the “Bounce rate.”
Bounce rate is when a visitor comes to your site to get the desired information, but instead of staying for some time, he or she leaves the page immediately . Also, many SEO experts say that the bounce rate is, the percentage of visitors who come to your page and leave without clicking on any other pages.
You can analyze the bounce rate of your web pages (Products pages or a blog page) in Google Analytics and Google Webmaster tool. If you find that the Bounce rate matrix is high, then it is an indication that your visitors are not finding your website content (blog, images or videos) appealing or engaging enough to stay back.
Bounce rate is one of the major factors for webpage ranking on Google SERP. So, it is essential to keep it as minimum as possible.
How to measure Bounce Rate?
When we say Bounce rate should be minimum, then how much minimum it should be, whether 1 %, 10% or 25 %?
To make it clear we have divided it into four parts:
- 1% to 10% – Most successful sites.
- 10% to 40% – Considered Good.
- 40% to 70% – Average
- More than 70% – Below average
Below, we are enlisting some common mistakes that bloggers make which leads to an increase in the bounce rate of their web pages:
- High website loading time
- Single Page Site
- Inappropriate Content quality
- Improper Internal Linking
- Lack of Call to Action (CTA) Buttons
- Outdated website design and template
- Non- responsive (Not compatible on Mobile devices like tablet and phones)
- Un-catchy headline
How to reduce the Bounce Rate?
1. Appealing Website Design
When you come across a well-designed website, with high-quality images, videos, and informative content, then you automatically get enticed and would like to spend more time in exploring the site content but, if it’s a bad one with the scattered content and lousy images, then you will close the site immediately and bounce to any another website.
So, whenever you are presenting a blog on your website or adding any content, please make sure to use the proper color combinations to make it look attractive to users.
Also, we all have heard so many times that “content is king” but, what good the content will do if it is not attracting the right audience. It is crucial that the design and the content should be according to your target audience so that they would be happy to spend more time on the site.
2. Pay attention to Page Load Time
According to some researches “A user only spends a maximum of 2s to 3s on a webpage to load.”
So, in case your site has high page loading time ie; more than 3s, then it’s again a problem, as you will lose on your visitors count.
So, if your site’s page load time is:-
- Less than 1 second – Perfect.
- 1 second to 3 second- Above average
- 3 second to 7second means – Average
- More than 7second – Very poor
To improve the page loading speed of your site, take the help of your developer’s team and minimize the image sizes without compromising much on the quality.
3. Write Quality content
If your website already has quality content (according to your target audience), then your site will automatically attract more visitors. But if it’s not the case, then the visitor will leave your page and will land on to other websites with more attractive and informative content.
Also, it is essential to follow the content guidelines to engage more visitors on your site, like ensuring the content length should be 800 to 1000 words, and the language is as per your target audience so that the audience doesn’t juggle to understand and get the right information.
4. Write Catchy Headlines
The headline of the page or a content plays an essential role in attracting the customer, as this tells the user what the content is all about. Keeping your heading and content in sync is crucial. Otherwise, it will misguide them and leave the wrong impression on your users (reduces the credibility) leading to an increase in bounce rate.
Keep the content of your site updated. Try to provide relevant information to your target audience, so that they will always love to come back for more details.
The more appealing your headline, the more audience you will drive.
5. Increase Focus on Internal Link
Internal link or an anchor text is important for ranking the webpage on SERP. If you don’t have the right internal links placed in your post, then you won’t be able to engage customer for a longer duration, resulting in the increased bounce rate.
The purpose of an internal link is, to lead the reader to some other relevant page of the site to provide more information and compel him to stay for a longer time on the webpage.
The no. of internal links within the content entirely depends on the content length and the way it is organized. Also, ensure that while doing the interlinking, the link should open in a new window rather than in the same.
These tips will surely be helpful in reducing the bounce rate and increasing the website traffic.
6. Responsive Website
Today our 50% audience is on mobile, and they don’t just use the desktop for reading the content, instead they want everything on their mobile devices (Tablets and phones) so that they can access the information anytime and anywhere.
Google gives more preference to responsive websites. That is why it is necessary to pay attention to make your site responsive. The better you will perform, the more will be the visitors and less will be the bounce rate.