BigBasket, Grocery delivery startup, is seeking to extend its B2B business. It has collaborated with retail tech startup SnapBizz as it hopes to propell its private labels towards more kirana stores in the country.
Company hopes to extending its B2B business
In this context, Choudhari said that, “We are in the process of scaling up our B2B business and have plans to achieve Rs 1,000 crore exit rates by the end of FY18. Currently, kirana stores form about 70% of our B2B business, while the rest is revenue from hotels, restaurants and caterers”.
Reason Of Collabration
BigBasket is intended to expand its reach to kirana stores in the country and that’s why it collaborated with SnapBizz that will automate the supply chain for shops. Both of them together will serve a supply chain platform to empower kirana stores for automatic generation of orders with the technology of SnapBizz and the orders will be fulfilled by BigBasket.
New platform will be driven by both company
The newly evolved supply chain platform will be driven through the back-end incorporation of the two companies. BigBasket supplies fruits & Vegetables and staples to the stores via its private labels or private labels in FMCG for dairy & bakery, snacks, aside from other brands.
New platform will help Kirana store
Director of sales at SnapBizz, Chirantan Bhabhra said, “Kirana store owners often have to spare a whole day to go to a wholesale market and buy products, and often there is also a lot of wastage. This new platform will help create a level-playing field with the modern retail store”.
It offers wholesale price
According to Choudhari BigBasket offers wholesale price to kirana stores irrespective of the size of the order. The mutual platform initiated in September last year covers close to 2000 kirana stores in the country.
BigBasket is focused towards its B2B business and it is obvious from the fact that it recently established a distribution center to serve Bangalore’s businesses and seeking to setup its business in more six cities by this year.