A Quick Guide about Types Of YouTube Ads

When your brand has few videos that must be shown to users, find out the channel where the users would mostly see the videos. You would have spent a significant amount of time creating a video. Getting ready with the script, storyboarding, finding the talent that would implement it, shooting the video, and finally editing. When all the time has been invested for video creation, rather than including it on your home page and sharing the link in various social media platforms, making use of the YouTube channel to showcase your videos. Various types of YouTube ads attract viewers and is an ideal location where your content can reside. You can educate people about your brand. When various types of YouTube ads are being exhibited for your target audience ensure that it reaches them. Currently, YouTube ads are enormous, where you can also track your viewers and can measure ROI from it.

With the various types of YouTube ads, you can reach many customers and watch them the way they act while they watch a video. You can even set a YouTube AdSense account for your website. As YouTube videos are popular, you can even earn money out of it. Do you wonder how YouTubers earn money from a video? When it comes to earning income from YouTube ads, it is just not about creating videos and uploading to start earning once it gets views. Indeed, you require a good number of views for earning money out of it. But only increasing views are not the only criteria. There are many steps involved in the YouTube AdSense earnings process.

YouTube Adsense

AdSense is a part of Google where the focus is to place ads in videos across various channels. Many advertisers can link with AdSense from various media to publish their ads. The advertising publisher can easily display images, text, and videos on many websites and incorporate pay per click. With this, the YouTube video or website owners would get money while they connect with AdSense.

For using AdSense, users should create a Google AdSense account, available free where their YouTube channel would be fit for Google Ads. You can proceed when you copy and paste a specific code that is specific to this. The YouTube AdSense income is calculated based pay per click or per-impression. For a YouTube viewer, they can also stop YouTube Ads while they watch the video. We will discuss how to stop YouTube Ads a little later in the article.

AdSense is of two types:

  • Business account
  • Personal account

Few of the AdSense program that is available are:

  • AdSense Used for Content – This AdSense is used to display ads on a specific website.
  • AdSense Used for Search – This AdSense is used to display ads on a website search results.
  • AdSense Used for Mobile – This AdSense is used to display ads on a mobile website.
  • AdSense Used for Feeds – This AdSense is used to display ads in the RSS feeds.
  • AdSense Used for Domains – This AdSense is used to display ads on domains not used widely.

Now, let us discuss the ways to make use of YouTube AdSense.

Here are the two main points to know the ways you can earn through YouTube AdSense.

  • In your YouTube account, enable it for monetization.
  • For a YouTube AdSense account to be created, fill an application form. This would get connected with your YouTube account. When Google recognizes and supports your request, you will notice that you have a host account button on your YouTube AdSense account’s home page.

And finally, with these two steps, you are good to go with the YouTube AdSense. Once you have your YouTube AdSense account, just check out with the various types of YouTube ads that would be feasible for you. You need to enable the options for the various types of YouTube ads listed there. Ideally, a good go would be to enable all the various types of YouTube ads.

Ways To Make Use of YouTube AdSense To Earn Money

If you do not enable monetization for your YouTube videos or in case, you do not connect it with AdSense, you are not providing a chance for your YouTube account to generate income. AdSense belongs to Google where Google places ads on your videos and due to this, you get paid for it. So, you need to enable all the various types of YouTube ads in your YouTube AdSense account. If this is done, the videos available in your YouTube account will be applicable to all video types. The paying advertisers would reach your channel and you do not have any part in it further, YouTube takes care of it. You can focus on your video content for your YouTube account and YouTube takes care of the ads. The entire process is a simple one and you can take full control of it. The steps are explained below:

  • Select the various types of YouTube ads that the visitor can see on your channel. Image 1 shows the option.
Selecting the various types of YouTube ads
Image 1-Selecting the various types of YouTube ads
  • Select the space where the ad should be located on your channel’s home page. Image 2 shows the selection.
Selecting the space for the ad
Image 2-Selecting the space for the ad
  • In the next step, select the advertisers who are eligible to post on your channel. Usually, advertisers happen to have a live bidding process to purchase your ad space. You can select the advertisements based on high pay. Image 3 shows the advertiser’s selection for your channel.
Selecting advertisers for your channel
Image 3-Selecting advertisers for your channel
  • When your ad goes live, you get paid by Google, so you need not worry about it. Image 4 shows the last step of money for your channel.
Last step of money
Image 4-Last step of money

So, now that you have seen the way ads get merged in your video for your YouTube account, let us see the various types of YouTube ads that would best work out for you. YouTube ads can best indicate your preference. As indicated while mentioning YouTube AdSense you need to check on the video monetization for selecting the various types of YouTube ads.

YouTube Ad Types

The various types of YouTube ads listed below indicate where it placed, the platform it supports, and the specifications required for the same to be published.

1. Display Ads

YouTube-Display-Ads
YouTube-Display-Ads
Image Source: Linear Design
  • Placement – This youtube ad type appears on the right of the video display and just above the suggestion list of videos. In the case of larger players, this ad would appear just beneath the player.
  • Platform – The platform that is best supported for this ad is the desktop.
  • Specification – The specification that is required for this type of ad is 300X250 or 300X60.

2. Overlay Ads

Overlays Ads
Image 6-Overlays Ads
  • Placement – The other youtube ad type appears on your video’s lower 20% of the portion. These are semi-transparent ads.
  • Platform – The platform that is best supported for this ad is the desktop.
  • Specification – The specification that is required for this type of ad is 468X60 or 728X90.

3. Skippable Video Ads

Skippable Video ads
Image 7-Skippable Video ads
  • Placement – This ad permits audiences to skip watching the ad after 5 seconds if they desire. This skippable video ad is introduced either before the video starts, the middle of the video, or after the video play. When this option is enabled, you can view a combination of bumper and skippable ads that are displayed again and again.
  • Platform – The platform that is best supported for this ad is the desktop, TV, game consoles, and mobile devices.
  • Specification – The specification of the ad that is required for this type of ad is like the ads that get played in a video player.

4. Non-Skippable Video Ads

Non-Skippable-ads
Non-Skippable-ads
Image Source: Strike Social
  • Placement – Non-skippable youtube ad type permits audiences to view the ads compulsory before you view your video. These ads can appear either before the video starts, middle of the video, or after the video play.
  • Platform – The platforms that are best supported for this ad are desktop and mobile devices.
  • Specification – The specification of the ad that is required for this type of ad is like the ads that get played in a video player. These ads are about 15 to 20 seconds and it is also based on the regional standards.

5. Bumper Ads

Youtube-Bumper-Ads
Youtube-Bumper-Ads
Image Source: xpose360
  • Placement – When this ad-option is enabled, you can see a mix of bumper and skippable ads gets played again and again.
  • Platform – The platforms that are best supported for this ad are desktop and mobile devices.
  • Specification – The specification of the ad that is required for this type of ad is like the ads that get played in a video player. These ads are about six seconds and it is also based on the regional standards.

6. Sponsored Cards

Youtube-Sponsored-Card
Youtube-Sponsored-Card
Image Source: Fullscreen
  • Placement – The ad format displays the content that matches your video, for example, products that are listed in the video.
  • Platform – The platforms that are best supported for this ad are desktop and mobile devices.
  • Specification – There is no specific specification for this ad format, as the cards are created in many sizes.

Having discussed enough on the various types of YouTube ads, let us see how to stop YouTube ads.

There are three ways to stop YouTube ads.

  • Video Download
  • YouTube Red Subscription
  • Make use of a Quality Ad Blocker

Let us see each one of them in detail:

1. Video Download

To eliminate ads from YouTube that you have, consider downloading the YouTube videos on your computer. One easy way to download videos from YouTube channels is to make use of third-party websites. A few examples of third-party websites are FonePaw, ClopGrab, etc. Also, there is another method to download where you can include ‘ss’ into the video URL that you desire to download. For example, https://www.ssabcd.com/.  But this option would not benefit those who view many videos per day. In case you watch the videos once a while that you can try this download option.

2. YouTube Red Subscription

Have you heard of YouTube Red? Well, for those who had not heard of it, YouTube Red is a paid membership. With this membership, each member can deliver a better-quality and a continuous user experience for the whole YouTube platform, in this YouTube Gaming, YouTube Music is all covered. Along with the other available key YouTube Red features, you can view the videos without any ads popping before you. In case you belong to the category where you make use of YouTube quite often, then you may consider this option to stop YouTube ads.

3. Make use of a Quality Ad Blocker

Yet another method to stop YouTube ads is to install a good adblocker. One such example of an ad blocker is StopAd. The best part of an ad blocker is that it takes care of the YouTube ads and the digital ads as well. You don’t have to bother about any other step, just need to install the ad blocker. That is it, your job is cool now. But one main good point of an ad blocker is that apart from blocking of ads in other platforms and YouTube, it safeguards you from scams, phishing, and browser tracking.

Conclusion

YouTube ads are an excellent way to display your video ads in front of your potential customers. Of course, developing video content takes more time and effort but its outcome is awesome. But, if no one is there to view your video content, then it would not do wonders for your business. So, think of the mentioned ways of YouTube ads to boost your business.

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